Turn “Almost” into “Ordered”: Fixing Drop-offs with Triggered Emails
Our speaker: Yana Bozhko
Head of Digital Marketing at Yespo
What will we discuss?
Acquiring a new customer can be up to 25 times more expensive than retaining an existing one. Yet, many businesses continue to ignore a massive "revenue leak": nearly 7 in 10 shopping carts are abandoned globally. If your marketing strategy relies solely on mass email blasts, you are missing out on the most potent tool in the ecommerce arsenal – automation that responds to real-time customer behavior.
In this webinar, we will explore how to install a "safety net" across the entire customer journey, from product views to checkout. We will move beyond the basic abandoned cart email to discuss a comprehensive triggered communication strategy that delivers the right message at the right time.
Key Discussion Points:
The Power of Abandoned Actions: Why re-engaging users after abandoned views, searches, and category browses is critical for maximizing your email channel's ROI.
Top 10 Most Profitable Triggers: A data-backed ranking of the most effective workflows for ecommerce, including price drop alerts, replenishment reminders, and win-back campaigns.
Supercharging Automation with AI: How to leverage AI for predictive segmentation and personalized product recommendations to make every triggered message 10x more efficient.
Join us and learn how to recover lost sales while building a more relevant, timely connection with your customers!
Yana Bozhko
Head of Digital Marketing at Yespo
Yana has over 13 years of experience in marketing, helping brands with lead generation, customer retention and brand awareness.
She worked with B2C and B2B projects of different sizes worldwide: successfully created and implemented marketing strategies, built email marketing and digital marketing departments from scratch.