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The Evolving Role of the Email Marketer: Essential Skills and Metrics for Success
Our speaker Dmytro KudrenkoCEO and co-founder at Stripo.email and Yespo CDP
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What will we discuss?
Email is the most profitable marketing channel... so why do so many marketers fail to make it work for them? In this webinar, we’ll explore the essential skills needed to succeed, how to measure performance, and how to optimize email marketing efforts in today’s fast-changing environment with help of AI, automation tools and well planned marketing strategies.
Key Discussion Points:
Balancing Strategy and Execution: What skills should an email marketer have to succeed, KPIs and best practices.
ShuHaRi Matrix: How Eastern philosophies can help optimize your email marketing strategy.
AI and Automation in Email Marketing: How to leverage automation and AI to improve business strategy and efficiency.
Join us to discover practical insights for mastering the evolving role of the email marketer!
Dmytro KudrenkoCEO and co-founder at Stripo.email and Yespo CDP
Dmytro is an entrepreneur with over 25 years of experience in the world of software development and, in particular, 15 years of experience in email marketing. He is an expert in email marketing automation and a certified specialist in lead management and email messaging according to Meclabs.He has been a speaker at numerous specialized conferences in Estonia, Germany, the USA, Portugal, and the Netherlands.Dmytro is a fan of the Lean methodology. He applies Lean principles daily to automate marketing processes. Lean marketing is about learning quickly, delivering value more efficiently, eliminating waste, creating quality, and systematizing knowledge.Dmytro’s goal is to make email marketing more accessible for companies and more valuable for users.