Shopify Use Cases
Our speaker: Oksana VobiachenkoCMO at Yespo CDP
What will we discuss?
Shopify records everything that happens in your store: every product view, every cart, every checkout that never finished. About 70% of carts are abandoned. You can recover some of that revenue, and timing determines how much. A message that arrives right after someone leaves a cart performs very differently from a scheduled weekly newsletter.
Key Discussion Points:
High-intent triggers. Abandoned cart, abandoned browse, and back-in-stock and price drop alerts. You’ll see when each one should fire and what the first message needs before any discount comes into play.
Lifecycle flows. Welcome series, post-purchase and replenishment, win-back, and birthday and loyalty automations. Their timing is tied to each product’s real purchase cycle, not one default delay.
Launch order and measurement. Which two flows to launch first, the customer data they depend on, and how to measure incremental revenue against a control group.
Register for free and find out which automations your Shopify store should launch first.