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How to launch a scary good Halloween campaign without spooking your customers

Our speaker Ivan DiulaiConversion copywriting and strategic marketing specialist at Yespo

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What will we discuss?

The end of October brings us another wonderful opportunity to boost sales – Halloween! On this day, you can not only conduct a dress rehearsal for Black Friday and check that everything works. It's also an opportunity to reveal a side of your brand that's impossible to show during "safe" Christmas and Easter.

At the webinar, we'll explain how to create a Halloween campaign from scratch, what to pay attention to, and which mistakes to avoid. The webinar is suitable for both beginners in Halloween marketing and experienced specialists who want to get the maximum out of this day.

Key Discussion Points:

  • How to launch a profitable campaign – not just check a box on your marketing calendar.

  • Is there more to Halloween than pumpkins? The specifics and pitfalls of this holiday.

  • Terrifying (but in a good way!) examples of Halloween campaigns – and how to recreate them.

Join us and get techniques and strategies from ecommerce market experts!

Ivan Diulai
Conversion copywriting and strategic marketing specialist at Yespo

● In marketing since 2013 – got into it by chance. After years in the field, can confidently say – it wasn't by chance after all.● Has experience creating successful campaigns at all funnel stages and working with budgets from hundreds to tens of thousands of dollars per month.● Worked at agencies in the USA and Europe. Created advertising campaigns for everything – from sign language courses and equestrian software to aircraft equipment and calculator buttons.● Enjoys reading century-old advertisements.
Knows which button to press to make things work. Not just in technology, but in readers too.

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Use improved features of Yespo CDP to run better promo campaigns, create omnichannel sequences, and increase direct channel sales.

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