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How to Create Birthday Triggers That Drive Ecommerce Sales
Our speaker Oksana Vobiachenko
CMO at Yespo
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What will we discuss?
The “Happy Birthday” triggers are the staple of ecommerce marketing automation. Yet, store owners rarely go beyond the basic email like: “Hey, %FNAME%, happy birthday! Here’s your 5% promo code!”. And sometimes they even do it manually.
In this webinar, we'll go beyond the basics – towards the strategies that can increase the effectiveness of the birthday triggers by 46%.. You'll learn how to use advanced scenarios across email and other channels to turn your birthday triggers from a simple checklist item into a powerful element of your retention strategy.
Key Discussion Points:
Ethical Data Collection: How to discover your customers’ birthdays in the first place – without annoying them?
Beyond the Birthday: What if we tell you that the birthday triggers can encompass more than just the client themselves?
Real-Life Case Studies: How ecommerce leaders tackle their birthday triggers – and what results do they achieve?
Join us and improve your relationship with customers while improving your bottom line!
Oksana Vobiachenko
CMO at Yespo
Oksana has over 11 years of digital marketing expertise. As a seasoned professional, who has managed over 30 marketing projects across 5 countries, she specializes in developing results-driven marketing strategies.
She’s a former internet marketing lecturer at Hillel, curator at Wtech.Dnipro, and founder of proitukraine.org, an initiative bolstering the Ukrainian IT ecosystem.
Oksana's passion lies in helping companies scale their marketing efforts, maximize return on marketing investment, and implement personalization strategies that foster lasting loyalty.