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Free guide: "The Path to Perfect Email Sender Reputation"

A practical guide to warming up your domain and IP - for those who want to be in the inbox, not spam.
The most expensive mistakes are those that happen even before the first email send. We provide a clear plan on how to avoid them and go from a novice to a reliable sender.

You need this guide if you:

  • Launch an email channel from scratch or on a new domain.

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    You're switching from ESP to CDP and want to maintain your sender reputation.

  • Your emails aren't reaching recipients—and you don't understand why.

  • You want to control the delivery, not rely on the algorithms of email services.

  • You want to avoid common mistakes and save time at the start.

What you'll get

This isn't theory for theory's sake. This is a working plan that will tell you how to avoid screw-ups at the start and create an email channel with high deliverability and reputation.
You will learn:

    How to prepare your domain, IP, and contact list for stable email campaigns.
    Which technical settings are mandatory and what happens if you skip them.
    How to build a warm-up schedule: when, how much, to whom, and why.
    What an email that passes filters looks like—and how to test it.
    How to use Google Postmaster and interpret its data correctly.
    How to monitor your reputation and react to deviations.
    What to do when your IP or domain metrics drop—there’s an algorithm, no panic needed.
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checklist for achieving a high domain reputation + a selection of useful tools.

We've collected everything we wished we had at the start

This guide was created by the team at Yespo CDP—a customer data platform chosen by over 3,500 businesses from 23 countries, including 300 enterprise companies. In Ukraine, 8 out of 10 leading brands trust us.

We don't just develop the product, we also support clients as an agency—helping them build, launch, and scale their communications. That's why we see the entire cycle: from the initial technical steps to the real impact on ROI.

We work with ecommerce, B2B, services, and media, and we know for a fact that deliverability issues don't just pop up out of nowhere. They start even before the first mailing.

This guide is the result of our experience: launches, warm-ups, recoveries, stabilizations. No fluff. Only proven approaches.

WE ARE TRUSTED BY

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Why getting off to a good start is critical

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Poor warm-up = loss of profit

Even the best campaign won't work if emails don't reach recipients. Low deliverability impacts your open rate, sales, and ROMI—and you simply don't see how much you're losing.

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You've already invested in list building—don't lose it at the start

Without warming up, your list quickly burns out: complaints, blocks, unsubscribes. And acquiring a new one is more expensive than retaining your current one.

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Sender reputation impacts the Lifetime Value of every subscriber

If your emails aren't delivered, you lose out on repeat and cross-sells, and nurturing loyalty. The cost per client increases, while results decline.

Email is the channel with the highest ROI in digital marketing. But only if your emails land in the inbox, not get lost in filters. Our guide will help you build the technical foundation that truly delivers results.

Download the guide—start from the right point

It will save your resources: time, budget, and reputation.
And it will help you avoid mistakes that usually happen even before the first campaign.

Fill out the short form—and the guide will immediately land in your inbox.

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