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Effective Communication in Ecommerce: How to Increase Revenue with Email Campaigns

Our speaker Oksana Vobiachenko
CMO at Yespo

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What will we discuss?

Email marketing is a cornerstone of any ecommerce success—yet many businesses struggle to stand out in overcrowded inboxes and convert opens into sales. In this webinar, we’ll tackle the critical issues that hold companies back, from low engagement to missed revenue opportunities, and show you how to fix them.

Key Discussion Points:

  • Email strategies that grow revenue: Learn how to craft campaigns and trigger workflows that move the needle on sales

  • Omnichannel success: Discover how integrating email, SMS, and other channels boosts conversions and customer loyalty

  • Real-life case studies: See how brands maximize ROI and nurture long-term relationships using Yespo’s proven tools

Join us to find out how you create real leverage points in your marketing!

Oksana Vobiachenko
CMO at Yespo

Oksana has over 11 years of digital marketing expertise. As a seasoned professional, who has managed over 30 marketing projects across 5 countries, she specializes in developing results-driven marketing strategies.
She’s a former internet marketing lecturer at Hillel, curator at Wtech.Dnipro, and founder of proitukraine.org, an initiative bolstering the Ukrainian IT ecosystem.

Oksana's passion lies in helping companies scale their marketing efforts, maximize return on marketing investment, and implement personalization strategies that foster lasting loyalty.

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Use improved features of Yespo CDP to run better promo campaigns, create omnichannel sequences, and increase direct channel sales.

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