Black Friday 2026: How to Maximize Revenue Before, During, and After the Holiday Rush
Our speaker: Oksana VobiachenkoCMO at Yespo CDP
What will we discuss?
On Black Friday, new website and app visitors increase by 141%, and on Cyber Monday by 156%. Meanwhile, returning visitors grow by only 30%.
For businesses, this means handling two tasks at once: catching the wave of new visitors while also boosting the activity of those who already know your brand.
In the webinar, we will break down how to engage both audiences before, during, and after the sales season.
Pre-Black Friday Prep
How to properly segment your database and determine who to communicate with and how. How to prepare personalized campaigns in advance so you don’t burn out your email list with mass mailings and lose loyal customers.During the Sales EventModern ecommerce marketing tools: how to personalize offers based on user behavior and purchase history. How to deal with "bargain hunters" and regular customers without lowering your margin.
After Black Friday
Methods for increasing customer loyalty and LTV. How to turn one-time discount shoppers into regular buyers and encourage repeat purchases from your existing customer base during the post-sale season.
See how top brands drive actual results with both new and returning customers throughout the entire BFCM season.