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"Back to School" Campaigns: A Marketing Opportunity Most Brands Don't Utilize Enough
Our speaker Yana BozhkoHead of Digital Marketing at Yespo
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What will we discuss?
Is your mid-year marketing calendar a bit empty? Looking for opportunities to get something going before Black Friday? "Back to School" campaigns are a perfect opportunity for almost any ecommerce business.
In this webinar, we'll explore how to run a proper "Back to School" campaign and boost its results. It's a perfect opportunity for marketers who haven't run this type of campaign before, but we also have ideas for experienced practitioners looking to tighten their channel mix.
Key Discussion Points:
"Back to School" for Anyone: How to run a profitable BTS campaign even if your business has little to do with kids and schools.
BTS Campaigns 101: How to create a full-fledged campaign that goes beyond an email or two.
Real-Life Examples: See successful BTS campaigns and what we can learn from them
Join us and add another powerful tool in your marketing arsenal!
Yana BozhkoHead of Digital Marketing at Yespo
● Yana has over 13 years of experience in marketing and team management. She has worked with B2B and B2C companies of different sizes worldwide.
● Yana successfully created and implemented marketing and content strategies, built email marketing and digital marketing departments from scratch.
● She’s a strong advocate for data-driven marketing, reasonable creativity, and lean methodology principles.