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AI in Marketing: Hype or Real Revolution?
Expert Talk
Our speakers:
Alex Danchenko, Co-founder, COO of the Omnichannel CDP Yespo and next-gen email editor Stripo
Petar DyaksovManaging Partner at Tendrik and Co-owner of GombaShop, DigitalPRO, STL
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What will we discuss?
Everyone’s talking about AI in marketing — but beyond ChatGPT copy, who’s actually using it to get results? What truly works, and what’s just fluff?
In this live conversation, two marketing experts with hands-on experience across Eastern European e-commerce markets will challenge each other’s views, share practical use cases, and reveal their wins and failures with AI-powered marketing.
If you want to know what tools to use, what traps to avoid, what results other brands achieve and how to stay competitive in 2025 and beyond, this webinar is for you.
Key Discussion Points:
Fears, ethics, and the future of work
Will AI replace marketers? Or will it just make them smarter?Real AI use cases in marketing
Discover how AI is actually being used today — from automated workflows to performance-driven campaigns, with real results and lessons learned.Is AI personalization really “personal”?
A closer look at the promise (and the illusion) of tailored messaging powered by algorithms.Campaign automation: when to trust the machine
Where does AI add value, and when is the human touch still irreplaceable?AI adoption across Eastern Europe
What’s actually working in markets like Bulgaria, Romania, Poland and Greece — based on real agency and business experience.2025–2026 AI trends
What’s coming next — and how to prepare for it
Join us and discover how to cut through the AI hype and use the right tools to grow your ecommerce brand smarter and faster.
Alex DanchenkoCo-founder & COO of Yespo (Omnichannel CDP), Stripo (email editor), and Claspo (popup builder)
● Serial martech entrepreneur with 10+ years of experience in data-driven marketing, automation, and product development.● Specializes in customer journey orchestration, omnichannel personalization, and AI-powered marketing systems.● Author and trainer in business process optimization, management systems, and performance marketing.
Petar Dyaksov
Managing Partner at Tendrik, Co-owner of GombaShop, DigitalPRO, STL and more
Board member of the Bulgarian E-commerce Association (BEA)
● Digital entrepreneur with 15+ years of experience in eCommerce and online marketing across Southeast Europe.● Leads Tendrik — a full-service digital agency based in Bulgaria — and co-owns several fast-growing online businesses.● Implements AI-powered strategies, SEO, and PPC to drive measurable growth, with case studies showing 100–160% revenue increases.● Bridges agency expertise with operational ownership, bringing grounded, data-driven insights to marketing innovation.