5 DEC
How to improve personalization and increase sales in ecommerce
Alex DanchenkoCo-founder and COO of Yespo omnichannel CDP
During the webinar we discussed:
Why modern B2C businesses can’t survive without effective customer data collection and management.
CRM and CDP: pros, cons, and what tasks both tools perform.
Are CDP and CRM interchangeable, or why even an advanced CRM can’t address every need?
The synergy of CDP + CRM, and how combining both tools unlocks new opportunities for companies.
How to start implementing a CDP today.