The Dual Powers of AI in Marketing:
Predictive & Generative

26 APR | 16:00 (GMT+3)

Alex DanchenkoCo-founder and COO of Yespo omnichannel CDP

Alex is responsible for the development and implementation of the marketing strategy, promotion of the Yespo customer data platform on the international market.He is an author and trainer on business management, business process optimization, marketing, and promotion strategy.

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What we will cover:

    Two types of AI and how marketers can benefit from both.

    How generative AI can assist with content creation at all stages of the marketing funnel.

    How AI can create product recommendations that customers simply can’t resist.

    AI-powered predictive segmentation – reach unprecedented targeting accuracy in a fraction of time.

Use improved features of Yespo CDP to run better promo campaigns, create omnichannel sequences, and increase direct channel sales.

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