Unlocking the everychannel: Theory, strategies, and cases

27 MAR | 16:00 (GMT+2)

Alex DanchenkoCo-founder and COO of Yespo omnichannel CDP

Alex is responsible for the development and implementation of the marketing strategy, promotion of the Yespo customer data platform on the international market.He is an author and trainer on business management, business process optimization, marketing, and promotion strategy.

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What we will cover:

    A radical paradigm shift in how we view customers' place in marketing communication.
    Why do most businesses still fail when implementing complex strategies?
    Multichannel vs. everychannel: Do you know this key difference?
    One strategy and one tool to completely transform your marketing approach.
    Practical cases of great everychannel marketing.

Use improved features of Yespo CDP to run better promo campaigns, create omnichannel sequences, and increase direct channel sales.

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