The most important CDP Yespo updates for 2024

6 FEB | 16:00 (GMT+2)

Alex Danchenko
Co-founder and COO of Yespo omnichannel CDP

Alex is responsible for the development and implementation of the marketing strategy, promotion of the Yespo customer data platform on the international market.
He is an author and trainer on business management, business process optimization, marketing, and promotion strategy.

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The past year has been highly productive for the Yespo team. In 2024, we implemented significant updates to help you achieve even better results in customer communication. These include: the new Telegram bot channel, gamification in widgets, integration with WooCommerce, and continuous automatic A/B testing with the "One From Many" feature.
Our special pride lies in the introduction of predictive segmentation technology for more accurate understanding and forecasting of customer actions, as well as the largest update to our recommendation system in 12 years—the deployment of a transformer model + LLM for personalized product recommendations.
Join our webinar to recap the key achievements of 2024 and learn about our plans for the future!

What will we discuss?

  • Improvements and new features in the CDP Yespo system

  • How these updates can benefit your business

  • CDP Yespo plans for 2025

Use improved features of Yespo CDP to run better promo campaigns, create omnichannel sequences, and increase direct channel sales.

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