CDP or CRM — Which Option is Right for Your Business?

5 DEC | 16:00 (GMT+2)

Alex Danchenko
Co-founder and COO of Yespo omnichannel CDP

Alex is responsible for the development and implementation of the marketing strategy, promotion of the Yespo customer data platform on the international market.
He is an author and trainer on business management, business process optimization, marketing, and promotion strategy.

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What we will cover:

    Why modern B2C businesses can’t survive without effective customer data collection and management.
    CRM and CDP: pros, cons, and what tasks both tools perform.
    Are CDP and CRM interchangeable, or why even an advanced CRM can’t address every need?
    The synergy of CDP + CRM, and how combining both tools unlocks new opportunities for companies.
    How to start implementing a CDP today.
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Use improved features of Yespo CDP to run better promo campaigns, create omnichannel sequences, and increase direct channel sales.

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Poland +4 857 194 5994USA +1 914 495 1740Ireland +1 844 902 4700

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2024 © All rights reserved.

Contacts

Poland +4 857 194 5994USA +1 914 495 1740Ireland +1 844 902 4700

Email

oi.opsey%40ofni

About usPrivacy Policy